Filed under: Readings
Ch 8 + 9 HTBAGDWLYS by AS
As young graphic designers we expect to explode.
It is the perception that we have accumulated while reading about breakthrough designers in the new age. Stefan Sagmeister. Neville Brody. Rudy Vanderlans. Andy Warhol. Milton Glaser. (to name a few). Why do we want to be the next big thing? Margaret Richardson also expressed her opinions about this as well which follows closely to those of AS. To be the next big thing is “rarely desirable… but unless the interest is built on real foundations, it will evaporate” (120). Margaret Richardson gave us a few examples but I don’t quite remember them. Some banana guys I think. The next big thing is temporary, a five minutes of fame. AS believes celebrity has been confused with admiration–a belief which I think has been developed with the passing of popular culture and our consumer culture. Hype.
“Fame in graphic design circles is a big like fame in dentistry, it doesn’t travel far.” – AS (121)
AS states the best design always looks effortless. I cannot have said it better. There is a student (who shall remain anonymous) but his work was great. He had an awesome personality. And the way he presented himself seemed effortless. One day in while in a discussion with him, he tells me how much time and hard work he puts into things. Which I found surprised I was surprised by this. Of course he does and you could tell. You just are in awe that it is forgotten. Besides talent you need dedication, love of your craft, and industriousness (135). You must also question. If you don’t question things that are put in front of you, you become submissive or compliant. Qualities of mediocracy (135).
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