Filed under: Readings
Ch 5 + 6 + 7 HTBAGDWLYS by AS
I will never again look at a receptionists in the same way again. It would only make sense that the receptionists would know the company inside out. How the people work and who they get along with the most. They are perhaps the blackhole of an office setting (not necessarily always bad or good) but they see and talk to everyone person who interacts with the studio. They are the “friendly gatekeeper [who] deal with pushy photocopier salesmen and shy job-seeking students” (81).
Much of the work commissioned to designers are offered by word of mouth or random encounters. AS tells us we have to exploit every lead and connection that comes our way. Don’t be shy about it kids, its how the world works–networking. It is usually best to retain your current clients but it is best not to depend highly on any one client (financially). You will end up being their bitch (excuse my language but it was the best word =D). You know you are doing well when clients begin to call you. How do you do this? Do great work all the time by acquiring an excellent reputation over time. Over time should be stressed because we often think these design studios popped out of no where or overnight.
How do you treat a client? Like your friend! You don’t have to be best friends with them, but you have to build a trusting relationship. AS says “a cool detachment is recommended…” (105). You must listen to them. You must be hyper-attentive to their individual needs. They must be challenged when they are wrong, and must also accept challenges with a open arms from them. To avoid any unnecessary battles it is important to tell them what your working pattern is. AS mentions that clients think you have nothing else but them, and will immediately spend all your time focusing on their project. I have found this to be true. Often when I am asked to do something, they expect it to be quick and great. It is also important to let your clients have time to think about the design or project at hand.
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